How I’m Making My Brand More Visible in AI Search (And What I’m Doing Every Week To Keep It Up)

Hi, I’m Ben—musical comedian, content nerd, and the guy behind Rent My Booth. Lately, I’ve been thinking a lot about how people actually find creative businesses like mine. I’ve built something real, something fun, something personal—but here’s the thing:

If AI can’t see me, potential clients probably can’t either.

So I ran my photo booth business through HubSpot’s AI Search Grader, and the results were… well, informative. And kind of brutal.

What the Chat GPT Told Me

In short? I’m doing great work, but AI has no idea I exist.

• Brand Sentiment: 70% neutral. AI had no positive or negative feelings because there’s not much info about me out there.

• Share of Voice: 0%. I didn’t show up at all in the answers AI gave when asked about photo booths in NYC.

• Competitor Mentions: AI knew all about brands like ShutterBooth, TapSnap, and Smilebooth—but not Rent My Booth.

I’ve done over 150 events. I’ve got 5-star reviews. But none of that matters if AI can’t find or understand my business.

So I Asked ChatGPT What to Do

Yes, full transparency: I spiraled a bit and then turned to ChatGPT for help. It gave me a practical, manageable to-do list—and I’ve been slowly checking things off. And by the way, my AI knows my voice and style pretttty well, and this post is generated in bulk as a recap by Chat GPT.

Anyway, here’s what I’ve already done:

What I’ve Already Updated

• Rewrote my entire website to include clear service-based headings like
  “Wedding Photo Booths in NYC” and “Corporate Photo Booth Rentals.”

• Added FAQ-style sections that directly answer things like
  “How much does a photo booth cost in NYC?” and
  “Do you offer both prints and digital?”

• Structured my service area clearly, listing Manhattan, Brooklyn, Queens, The Bronx, and Staten Island so AI understands my local reach.

• Simplified my site layout to make it easier for both people and search engines to understand what I do.

It’s still my voice. Still full of heart and personality. But now? It’s also structured in a way that AI can index and trust.

What I’m Doing Weekly to Build Visibility

This isn’t a one-and-done fix. It’s a slow, consistent climb. Here’s my weekly AI visibility checklist:

• Posting updates to my Google Business Profile using phrases like
  “photo booth rental in NYC,” “wedding photo booth with prints,” and “corporate event activation.”

• Requesting Google reviews from past clients—and gently encouraging them to mention event types and locations (which helps AI connect the dots).

• Writing short, helpful blog posts (like this one!) that answer real questions clients ask me all the time.

• Submitting my sitemap through Google Search Console and Bing Webmaster Tools to make sure my site is being crawled.

• Listing my business on more trusted directories like The Bash, WeddingWire, and Zola.

• Embedding schema markup & code into my site so AI knows:
  “Yes, this is a real photo booth business based in New York City offering services for weddings, birthdays, and corporate events.”

Why This Matters

If you’re another creative person, artist, or small business owner—you probably know the feeling. You’re doing real work. You’re making people happy. But online, it still feels like you’re yelling into the void.

The truth is: it’s not because your work isn’t good enough. It’s because the internet hasn’t been taught to recognize it yet.

This process isn’t about gaming the algorithm. It’s about showing up clearly, consistently, and in a way that both humans and search engines can understand.

Why I’m Sharing This

Because if you’re another creative person or small business owner, you’ve probably felt it too—that weird disconnect between the work you know is good and the feeling that nobody’s seeing it online.

The reality is, it’s not just about talent or effort anymore. It’s about showing up in a way that’s structured, searchable, and actually legible to AI.

This process wasn’t about becoming someone else—it was about helping the internet recognize what’s already here.

I’ll keep making the work. I’ll keep refining the signals. And I’ll keep learning how to show up better—both for the humans and the robots.

Thanks for reading.

—Ben