The AI Search Playbook for Events Professionals
Get found. Get booked. Get busy.
You know your work is good.
So why isn’t anyone finding you?
If you're an event professional, creative service provider, or small business owner who's tired of guessing how to get more inquiries... this is for you.
AI Search Party is the no-fluff, beginner-friendly guide to showing up in AI-powered search tools like ChatGPT, Perplexity, and Google without needing a tech degree or a marketing team.
Grab the book today and get ready to >>
✅ Get your website and business to show up when people use AI tools to search
✅ Understand the new rules of visibility and SEO in plain English
✅ Book more clients who are already looking for someone like you
✅ Stop relying on referrals, reposts, and Instagram DMs to grow your business
📥 Get the Free Checklist: 25 Ways to Show Up in AI Search
I put together a free PDF checklist with 25 practical things you can do right now to improve your AI search visibility. This includes:
How to rewrite your homepage for ChatGPT
What questions to answer in your FAQ section
Why directory listings and review platforms still matter
How to create the right kind of content for AI tools to index
Simple tips for connecting your site, socials, and reviews so AI “understands” you better
This checklist is ideal for:
Event professionals, creative entrepreneurs, small service-based business owners, and anyone trying to book more clients online
This is not your average SEO guide.
This is a real-world playbook written by me, Ben Hawes—
musical comedian, photo booth business owner, and creative entrepreneur who learned AI SEO the hard way (by Googling "why isn’t anyone finding my website" at 2AM).
Since applying these strategies, I’ve booked brand activations with Travel + Leisure Magazine, worked with corporate clients in NYC, and helped other creatives show up where it counts.
If I can do it, so can you.
What’s Inside:
📖 6 bite-sized chapters with examples from real service-based businesses
📸 Behind-the-scenes of how I get found (and booked) using my own tactics
🧠 AI-friendly language tips, profile setup guidance, and backlink strategy
🎯 BONUS: Blog post prompts + website structure ideas that actually work
👋 Need Help Putting This Into Action?
The 25 Ways to Show Up in AI Search checklist is just the beginning — and if you're ready to go deeper, I've got you.
📘 Want the full playbook?
Grab a copy of AI Search Party, my ebook for event professionals, creatives, and small service businesses who want to get found (and booked) through AI-powered search tools like ChatGPT, Perplexity, and Google.
👉 Get the Full Ebook on BenHawesHQ.com
Inside the book, I walk you through:
Real-world examples from my photo booth business
Step-by-step tips for rewriting your website, improving SEO, and boosting discoverability
Bonus strategies for blog posts, backlink building, and directory listings
💬 Have questions or want support?
If you’re overwhelmed, confused, or just want someone to take a look at your website or content strategy, I’d love to help.
You can:
DM me on Instagram @benhawesHQ
Email me directly: ben@benhawesHQ.com
Or check out my creative consulting options here
Whether you need a quick brainstorm session or done-with-you support, I’m here to help you get found.
Let’s get your business in the AI conversation.